Ok, so the Coronavirus is here, most everything is either shut down or will be shut down on short notice. Especially close customer contact services like hairdressers, massage salons and of course; tattoo studios.
You can only do your small part in preventing the spread of infection and you should. But what about your business and livelihood, that has been taken away from you in a matter of weeks or even days? First of all, don’t panic - that won’t solve anything. You’ve got this and we’ve got some helpful hints to help you adapt to this temporary situation.
YOUR ART IS STILL VALUABLE TO PEOPLE
People come to get work done from you because of two main reasons; you’re a good artist with one hell of an imagination and you are a skilled craftsman that can put that art into their skin properly. The second part is on hold right now, but you’ve still got your art and imagination. Especially if you have built a following around your art, people are always prepared to support that, even in these hard times. So reach out on social media and offer people your art in another form:
- Offer discounted GIFT CARDS that are valid for a year or two, so your customers can get a good deal for a tattoo they want to get in the future and you get money in your pocket now, when you most need it.
- Make some PRINTS; tattoo lovers can never get enough of high-quality prints on their walls. Number and sign them personally - a small task for you, but worth much more in the eyes of the buyer.
- Design a T-SHIRT; people love to show support for their favorite local tattooer by wearing their designs. YOu’ve got to wear something, so why not wear something super cool.
- Tattoo on ARTIFICIAL SKIN AND HANDS; it will keep your practicing, and you can sell those; everyone wants an awesome knuckle tattooed silicone hand on their mantlepiece!
- FINISH THAT FLASH BOOK No-one likes to support tattoo artists like other tattoo artists. Have you been working on a book of your personal style flash and sketches? Now is the time to finish that thing and offer it up for sale.
CHECK OUT WHAT YOUR GOVERNMENT CAN DO FOR YOU
Governments are trying to keep businesses afloat, so they can keep collecting taxes from them in the long run. There are many cash incentives available for small businesses and self-employed people. Guess what; you paid taxes for years to create the pool of money that those incentives are coming from. Go get your money!
TALK TO YOUR LANDLORD
You have to pay rent for your studio, right? Well, the landlord probably just got his lone payments postponed by the bank for a couple of months and it’s time you go ask them if they can extend that favor for you. Remind them that a tattoo studio that is a few months behind on rent is a much better proposition for them than an empty space that no-one will be fighting to get in after this epidemic ends.
TAKE CARE OF YOUR BODY
Those beginning stages of carpal tunnel, that back and shoulder ache that has been slowly growing while you were punching hours on the tattoo machine day in, day out. It’s time to exercise and work on those. Look at it as an investment into your future; you will benefit from coming out of this fresh and ready to work hard again.
DON’T WORRY, YOUR CUSTOMERS WILL COME BACK
Many are saying that there will be much less work in the tattoo industry after this pandemic. And this is true; there will be an economic crisis and people will prioritize how they spend their money. But the people saying that are forgetting one very important thing; for many people getting ink done is a high priority thing and those are usually the customers that know what they want and who they want their tattoos done by. They value the art and the skill that you provide. In other words; you just got your wish; the people that don’t care about tattooing much and just get an infinity sign because they saw it on their favorite influencer won’t be opening the doors of your studio for then next year or two. And scratchers will probably have a hard time staying afloat. Because the people that will be walking into your studio will be your loyal customers, your fans, etc. people that know what a good tattoo is; people that don’t haggle on the price, flake one hour before they’re supposed to show up and want you to change the design a million times or come with a picture of a tattoo from the internet.
So again; don’t worry, you’ve got this. Good work is always in demand and the tattoo industry might even be a better place to earn your living after this is all over. Just hang in there and do what you can right now.
If this article was helpful to you, please share it with your tattoo artist friends so they can also find some useful information for themselves.
Stay safe and healthy